by Ryanne Smith
After years of the popular online shop ASOS being number one
in online fashion, it is now fighting tough competition with the rise in demand
of clothing and accessories online.
Behind The Beauty talks exclusively to Boohoo.com’s Charlie Bland, revealing what the key to being sucessful in online fashion really is.
Boohoo.com is one of the UK’s fastest growing and affordable trend-led woman’s fashion websites. Since the launch of the website in 2006, the design team have constantly worked to produce up-to-date quirky styles combined with incredible value for money.
Behind The Beauty talks exclusively to Boohoo.com’s Charlie Bland, revealing what the key to being sucessful in online fashion really is.
Boohoo.com is one of the UK’s fastest growing and affordable trend-led woman’s fashion websites. Since the launch of the website in 2006, the design team have constantly worked to produce up-to-date quirky styles combined with incredible value for money.
From statement clothing pieces to accessories, and shoes, Boohoo offers countless looks for any occasion, including their
own combinations of outfits leaving shopping that one step easier.
Boohoo.com’s
marketing assistant Charlie Bland believes that online is offers so much more compared to high street
retailers:
“There
have been a lot of developments in online retail and this has improved the
customer experience encouraging repeat orders from customers and an improved
ability to see and understand product before purchasing online.”
Charlie who has been working for Boohoo since early 2012 said that the improvement in online retail helps to remove the main disadvantage of shopping online – that you cannot try or feel the product physically before purchase.
Charlie who has been working for Boohoo since early 2012 said that the improvement in online retail helps to remove the main disadvantage of shopping online – that you cannot try or feel the product physically before purchase.
Improvements have included catwalk/video content of models moving in items, customer reviews, improved zoom functionality on site, free returns and improved express shipping.
There is no need to nip to the shops or battle the busy high street stores to find that perfect outfit:
“Shoppers can shop on their lunch breaks and fit in shopping around their busy social life, working life schedule. ”
In the battle of the recession, it seems no shop is safe.
With retailers including clothing company 'Republic' the latest to announce its administration, what can online shops like Boohoo do to ensure that they keep their customers coming back?
"As long as boohoo continue to listen to their customers, respond rapidly to trends and maintain the continous improvements that they are making, we will continue to remain current and appealing to our customers."
.”
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With high street vs Internet a constant battle and the
question is constantly asked ‘who is the winner?’ Behind The Beauty spoke to you guys on Twitter about which is really best and found that more than fifty per cent agreed that high street is their favourite choice:
Whereas Amber, 21, from Rotherham gave mixed reviews saying: “internet is
cheaper but you don't always get what you expected or it doesn't fit Sophie, 21, from greater Manchester said:
“Both, can't get enough of shopping
Danielle, 20, from Birmingham said “High street all the way! "
Saffron, 20 from Lincolnshire said: “Internet has better choice but can't beat actual shops.”
So now it is over to you fellow fashion lovers, what do you
prefer high Street or online?
Comment in the box below:
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