by Ryanne Smith
A top fashion stylist for the cast of Hollyoaks leads the
search for the new faces of the Birkenhead shopping centre. The centre has teamed up with casting agency 'Frame' to find the most fashionable, talented and charismatic people to represent the area.
Leading the casting event for Model Mania is Louisa Houghton
who set up Frame with co-owner Laura Seymour, after extensive careers for both in the media industry.
The pair have conducted two open casting events in April, at the Grange and Pyramids shopping centre in a bid to to find the freshest faces of the Wirral.
The pair have conducted two open casting events in April, at the Grange and Pyramids shopping centre in a bid to to find the freshest faces of the Wirral.
“We were incredibly busy and had well over
100 applicants during the day, with a dozen people coming in to register within
just the first 10 minutes. The people who came along all showed great potential
and if it continues like this then we are going to find it incredibly hard to
choose our eventual winners.”
The aim is to find a winner in three categories: male,
female and kids, to launch an exciting new career in the world of modelling,
television and film.
The winner will become faces for the shopping centre,
taking part in fashion shows and events at the Grange and Pyramids.
They will also grab a free membership of Frame which will help support their new career, involving extra modelling and work within the media industry.
They will also grab a free membership of Frame which will help support their new career, involving extra modelling and work within the media industry.
Louisa, 33, from Upton, has spent much of her working
life dressing the cast of the popular Channel Four soup 'Hollyoaks.'
She first started on the set of Hollyoaks 17 years ago when she joined Merseyside Television, which is now known as Lime Pictures, which makes Hollyoaks.
She first started on the set of Hollyoaks 17 years ago when she joined Merseyside Television, which is now known as Lime Pictures, which makes Hollyoaks.
The mum-of-one who is expecting her second baby in August
said her career has taken her all over the world including Rome and Barcelona.
The styling to keep up with the 60 plus strong cast who all require distinctive and creative looks according to their characters and the scripts is constant.
Her job entails working with the likes of Jennifer Metcalfe, Georgie Porter and new girl Nikki Sanderson.
“I absolutely love it and have just never looked back working my way up to Assistant Designer and Buyer for Hollyoaks.”
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Louisa is focusing on the development of her new business Frame which will be at the heart of helping to find three fresh new faces for The Grange and Pyramids during Model Mania.
“With
Model Mania we are not just looking for the best looking people, we are also
looking for people with personality and performance ability who have a great
attitude and want to work hard at developing a career in modelling, acting,
performance or maybe one or a combination of all these things.”
The two previous
events have seen a variety of people getting involved the fight for stardom. The
applicants have ranged from toddlers and children to a much older crowd,
proving that everyone can have a shot at this modelling opportunity.
“I
have lots of experience in the world of television design and styling and Laura
has a strong background in modelling, advertising and marketing, so together we
bring a formidable range of expertise to bear to help people succeed.
Following the
casting events, a shortlist of thirty people will go through to a public vote,
here shoppers have just under a fortnight to choose their finalists to take
part in a major fashion show, this takes place at the Birkenhead shopping
centre on Saturday May 11th.
“Through
our agency Frame, we also have extensive contacts in the fashion, television
and local film industries and we want to help our winners to make the most of
their talents and enjoy exciting, new opportunities.”
or visit Frames website at http://www.framemodels.co.uk/
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